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Leo Krussman joined Trifari in , and Carl Fishel joined as head of sales in Trifari vintage jewelry pieces from this era are extremely rare, as the mark was only used for several years. In Trifari hired Alfred Philippe as head designer, and that is when the company really began to take off. The designs he created for Trifari vintage jewelry have the style and glamour of fine jewelry and were very popular. This began an era of Trifari dominance in the industry which lasted for many years.