By Tamara Abraham for MailOnline. A television commercial for Axe has been branded 'sexist' because the female character in the ad is depicted as a headless pair of breasts on legs. Designed to promote a men's hair product, the concept of the ad, set in an office, is based on the idea that men notice breasts first on a women, while women notice a man's hair before anything else. In turn, the male character, who admires his amply-chested co-worker from afar, is a thick head of hair on legs.
Time and time again, Axe has told the masses that their body spray makes men more attractive to women -- who they present as brainless sometimes headless objects who exist to please men. And while the brand's newest ad campaign deviates slightly from that message, it's hardly less frustrating. In this campaign, Axe decided to focus on women: specifically, the fairer gender's supposedly ever-growing hotness. Yes, women's appearances constitute a "crisis" according to Axe, and one that is distracting men left and right, causing them to stumble, create explosions in laboratories and get into car accidents. Luckily, Axe is there to save the day and protect the menfolk from these hot, hot ladies! And while this commercial may have been intended to be lighthearted, some feel that its implications are anything but.
Chat or rant, adult content, spam, insulting other members, show more. Harm to minors, violence or threats, harassment or privacy invasion, impersonation or misrepresentation, fraud or phishing, show more. Yahoo Answers. Redhead in Axe Bullett Commercial??? Anyone know the name of the Redhead girl in the new Axe Bullett spot?
To prove that he will stay fresh all day, this young man sprays on some Axe You Body Spray. He also tests out his Axe Signature Gold Dry Spray to make sure that he is indeed dry, even if it's considered weird. Sorry, we only accept work mail accounts.